Scaling Growth Marketing

Fondamentaux du Scaling

Prérequis

1. Product Market Fit

   • Validation marché
   • Rétention forte
   • NPS élevé
   • LTV positive

2. Infrastructure

   • Tech stack
   • Data pipeline
   • Automation
   • Processus

Préparation

1. Ressources

   • Budget
   • Équipe
   • Outils
   • Partenaires

2. Organisation

   • Structure équipe
   • Rôles
   • Responsabilités
   • Communication

Stratégies de Scaling

Acquisition

1. Channel Expansion

   • Nouveaux canaux
   • Géographies
   • Segments
   • Partenariats

2. Budget Optimization

   • ROI par canal
   • Attribution
   • Forecasting
   • Budget allocation

Product

1. Feature Scaling

   • Core features
   • Market expansion
   • Localisation
   • Performance

2. Tech Stack

   • Architecture
   • Scalabilité
   • Security
   • Integration

Process de Scaling

Framework

1. Analyse

   • Market size
   • Competition
   • Resources
   • Timing

2. Planning

   • Roadmap
   • Milestones
   • KPIs
   • Timeline

3. Execution

   • Deployment
   • Monitoring
   • Adjustment
   • Documentation

Challenges

1. Common Issues

   • Technical debt
   • Team scaling
   • Process breakdown
   • Quality control

2. Solutions

   • Documentation
   • Training
   • Tools
   • Support

Growth Team Scaling

Structure

1. Roles

   • Growth lead
   • Product
   • Marketing
   • Data
   • Engineering

2. Organization

   • Squads
   • Pods
   • Cross-functional
   • Agile

Culture

1. Values

   • Data-driven
   • Experimentation
   • Innovation
   • Collaboration

2. Processes

   • Stand-ups
   • Sprints
   • Reviews
   • Retrospectives

Mesure et Optimisation

Metrics

1. Growth

   • CAC
   • LTV
   • Payback period
   • Unit economics

2. Efficiency

   • ROI
   • Burn rate
   • Margins
   • Scalability

Analytics

1. Tracking

   • KPIs
   • Attribution
   • Cohorts
   • Forecasting

2. Reporting

   • Dashboards
   • Alerts
   • Reviews
   • Documentation

Best Practices

Management

1. Leadership

   • Vision
   • Strategy
   • Execution
   • Communication

2. Operations

   • Processes
   • Quality
   • Efficiency
   • Innovation

Sustainability

1. Long-term

   • Market position
   • Competitive advantage
   • Innovation pipeline
   • Team development

2. Risk Management

   • Diversification
   • Contingency
   • Compliance
   • Security

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