Expérimentation Growth Marketing

Méthodologie d’Expérimentation

Framework

1. Hypothèse

   • Problem statement
   • Solution proposée
   • Impact attendu
   • Métriques succès

2. Prioritisation

   • ICE Score
     • Impact
     • Confiance
     • Effort
   • ROI potentiel
   • Ressources nécessaires

3. Exécution

   • Setup
   • Monitoring
   • Documentation
   • Ajustements

4. Analyse

   • Data collection
   • Significance
   • Insights
   • Décisions

Types d’Expérimentations

Product

1. Features

   • New features
   • Feature optimization
   • UX improvements
   • Performance

2. Pricing

   • Price points
   • Models
   • Packages
   • Discounts

Marketing

1. Acquisition

   • Channels
   • Messages
   • Audiences
   • Créatifs

2. Conversion

   • Landing pages
   • Funnels
   • Copy
   • CTA

Growth Loops

• Viral mechanics
• Referral programs
• Network effects
• Engagement loops

Process d’Expérimentation

Planning

1. Research

   • User research
   • Data analysis
   • Competitor analysis
   • Market trends

2. Ideation

   • Brainstorming
   • Frameworks
   • Best practices
   • Innovation

Execution

1. Setup

   • Test design
   • Control group
   • Variables
   • Tracking

2. Monitoring

   • Real-time data
   • Issues
   • Adjustments
   • Documentation

Analyse et Décision

Data Analysis

1. Quantitative

   • Statistical significance
   • Sample size
   • Confidence intervals
   • Impact metrics

2. Qualitative

   • User feedback
   • Behavioral insights
   • Context
   • Patterns

Decision Making

• Go/No-go criteria
• Scaling decisions
  • Roll out
  • Iterate
  • Kill
• Documentation

Outils et Technologies

Testing Tools

• A/B testing platforms
• Feature flags
• Analytics
• Monitoring

Data Collection

• Quantitative tools
• Qualitative tools
• Integration
• Storage

Best Practices

Process

1. Documentation

   • Hypothesis
   • Setup
   • Results
   • Learnings

2. Communication

   • Stakeholders
   • Team
   • Updates
   • Results

Culture

1. Learning

   • Knowledge sharing
   • Case studies
   • Training
   • Resources

2. Innovation

   • Creativity
   • Risk taking
   • Fast failure
   • Iteration

Découvrir le Scaling Growth →